Two weeks later I was still waiting for a reply, so I tried again on twitter.
Once again, no response but I did finally get somewhere. Third on their website’s current list of contacts was Guardian columnist Emer O’Toole (volunteer co-ordinator for the project) so I reached out to her who, very kindly and, very quickly offered a certain degree of clarification.
I wrote directly to the project one last time but once again received not so much as an out of office in reply. By this stage I was beginning to suspect that it really was cause Eye is Bloke, so I decided to create a mini project of my own.