For the Uninitiated: ‘Click Bait’

‘Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs and to encourage forwarding of the material over online social networks.’

It can be related to Yellow journalism which is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers.  Techniques may include exaggerations of news events, scandal-mongering, or sensationalism.

This article which generated over 1000 comments is an example.

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